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Japan reduced demand for oil is taking pace in 2009

Freight News | January 10, 2010 | View Comments
  • Japan’s latest oil data is set to show demand last year fell by its most in 28 years, the fourth straight yearly decline, due to a deep recession and industrial users increasingly diversifying energy sources. A drop in sales has been expected.

    Japan’s oil consumption has been steadily falling for years as its
    population shrinks and the use of fuel efficient technology and greener
    energy sources steadily rises.? But the data due out later this month
    looks to show further demand destruction. That could erode oil prices
    that hit a 15-month high this week, with tepid economic growth expected
    for the world’s second-largest economy in 2010.? Government data for
    December and all of 2009, set to be released on Jan. 29, is expected to
    show a fall of about 7 percent in refined product sales, Reuters
    projections based on trade ministry and separate industry data showed.?
    That would be the biggest fall since 1981, when oil demand fell 7.49
    percent, data from Japan’s Ministry of Economy, Trade and Industry
    (METI) shows. IEE Japan, the country’s top energy forecaster, projected
    late last month that total petroleum product sales in the fiscal year
    ending in March would fall 3.2 percent, although the decline would slow
    to 2.6 percent the following year. “The rate of decline in 2010
    shouldn’t be as steep since the degree of the fall will likely be
    curbed by the modest economic growth projected for the year,” said
    Osamu Fujisawa, an oil economist at industry consultants FE
    Associates.? Monthly statistics for December are expected to show a
    fall of about 4 percent in oil product sales to around 18 million
    kilolitres or about 3.65 barrels per day (bpd), marking the fifth month
    in a row of sales declines. For December sales projections of various
    products, see table below.

    2009 GASOLINE DEMAND SEEN FLAT

    ?Sales of gasoline, which accounts for over a quarter of demand, look
    to have been steady last year despite a government measure last spring
    that cut highway tolls on weekends and some public holidays, leading
    many drivers to hit the roads.? “Gasoline demand was firm from late
    spring to early autumn as people took advantage of the toll cuts, but
    it was not strong enough to offset the fall in consumer spending that
    lead to poor sales for the other parts of the year,” Fujisawa said.?
    The world’s third-largest oil consuming nation crawled out of its worst
    recession in decades in the second quarter of last year, but economic
    growth since then has been slow, leading both individuals and industry
    to limit their energy use.? The fall in refined product demand for 2009
    is expected to be most apparent in sales of fuel oil, often used by
    electricity generators to meet sudden demand spikes and power outages.?
    The amount of fuel oil consumed by utilities in the archipelago between
    January-November last year plunged by almost half from the previous
    year, according to data from the Japan’s Federation of Electric Power
    Companies.? Top power firm Tokyo Electric Power Co restarted two of the
    seven reactors at its Kashiwazaki-Kariwa nuclear plant, after it was
    forced to shut the entire complex following a major earthquake in 2007,
    curbing its thermal fuel needs.? Oil product sales have also taken a
    hit as many domestic industries from photo film makers to paper
    manufacturers have switched to environment-friendly natural gas for
    fuel for their plant’s boilers.? Contracting oil demand has forced
    Japanese refiners to cope and adapt, with some, like Showa Shell Sekiyu
    KK, investing more heavily in other areas, like solar power, while
    others consolidate.? Japan’s top oil refiner, Nippon Oil Corp, will
    merge with miner and refiner Nippon Mining Holdings in April. Last
    month the two firms announced details of plans to cut refining capacity
    by 400,000 bpd by March 2011. Below are Reuters projections for
    percentage changes in sales of selected oil products for last month
    compared with a year earlier, based on industry data as well as the
    actual METI figures for November.

    Source: Reuters

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    • Japan November the sale of oil expected to increase by 7 percent
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