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India Inc sees only temporary relief in commodity prices

Freight News | February 9, 2010 | View Comments
  • The weekend saw commodity prices tumble the most since August, amid expectations that they will soften further. But, that may have been only temporary relief for India Inc, as the general expectation is also that prices will firm up again by the second half of this year.

    Andrew Holland, Chief Executive Officer, Ambit Private Capital, expects
    commodity prices to soften further before firming up around the second
    half, once the global recovery strengthens. Ravi Sud, Chief Financial
    Officer, Hero Honda, says companies will still see some pressure in the
    next few quarters, but it won’t be of the same kind we saw in the
    second quarter of 2008-09, when commodity prices had peaked.
    “Ultimately, economics will prevail.’’

    Hitesh Agrawal, head of research at Angel Broking, said expansion of
    margins for companies from here onwards will be difficult, though an
    odd one may gain from some inventory or an ongoing contract where
    prices are still favourable. ‘‘Prices have also moved up in
    anticipation of contracts which are due for renewal,’’ he said.

    Annual contracts in many commodities like iron ore and coal are due for
    renewal and this is one reason why some analysts feel commodity prices
    may not fall much from these levels. Jignesh Shah, head of investment
    strategy at ABN Amro Private Banking, said the big improvment in this
    time’s third quarter results were a function of the base effect, having
    been well down in the same period last year. ‘‘Margins were driven by
    cost-cutting efforts and efficiency improvements. Both these factors
    will reduce year-on-year growth,’’ he said.

    On the recent slump in commodities prices, Holland says, ‘‘Liquidity
    was driving prices. With easy liquidity going away, there’s no real
    support for commodities… Commodities have run too high; the
    fundamentals don’t justify the rise. There’s no real demand.’’

    This agrees with what Sud suspects, that the run in commodity prices
    was largely speculative, and not backed by physical demand. ‘‘When the
    futures start moving up, physical prices also start moving up after a
    lag effect,’’ he says.

    Dipen Shah, senior vice-president (private client group), Kotak
    Securities, doesn’t expect commodities to rise much in the near term,
    as the global economy is still to recover as expected and there are
    concerns in Europe.

    Pressure still there

    Hero Honda’s raw material bill (as a percentage of operating expenses)
    has risen from 67.95 per cent in the first quarter to 68.4 per cent in
    Q2 to 68.55 per cent in Q3. This will continue in Q4, but good (25 per
    cent growth) volumes have enabled it offset rising input costs.

    Other companies have not been so lucky. Hit by sugar prices which have
    doubled over last year, Pepsi and Coke have increased prices by 9-20
    per cent across packs; Britannia Industries saw net profits tumble 37
    per cent in the December quarter and MD Vinita Bali has indicated it
    may be forced to increase product prices by 4-8 per cent.

    Smaller biscuit makers like Priyagold and Anmol are countering higher
    raw material costs by cutting retailers’ margin, but they fear it will
    start impacting their sales. Milk prices have gone up, as the cost of
    cattlefeed like de-oiled rice bran cake, jowar, maize and molasses have
    gone up by around 30 per cent in the last year.

    In many cases, companies have been able to raise prices. But, this has
    been able to only partly offset the increase in raw material prices.
    Take Apollo Tyres. In January, it raised prices by three per cent. But,
    in the past six months, its raw material costs have increased 15 per
    cent, and it could do with another raise of 8-9 per cent.

    Vehicle makers, many of whom are Apollo’s customers, provide a price
    increase with a lag when commodity prices go up but when these go down,
    they want to reduce prices almost immediately, explains Suman Sarkar,
    CFO, Apollo Tyres. Analysts expect Apollo’s operating margins to come
    down by 200 basis points in Q4.

    Source: Business Standard

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